Back in the mid-1990s when I did some work in — gasp! — radio, our station required regular “air checks.” A DJ or sports announcer would have to present a — again, dating myself — cassette tape to a producer or music director, who would listen to an on-air segment or two and then provide a constructive critique.

From overnighters to the drive-time jocks, everyone had to sit through periodic air checks. And as much as I didn’t look forward to these sessions, they were invariably helpful.

To hear, for example, that I was talking too fast, not injecting enough enthusiasm, or talking too much over the music was important feedback and made me a better broadcaster in the long run. Most of us don’t like criticism, but most of us need it from time to time.

I would offer similar advice to podcasters — get a pod check. Seek out a person who can objectively critique what you think is your best podcast to date, and be sure to ask for answers to at least these questions:

  • What am I doing well?
  • What could I be doing better

If you really want a serious critique, you’ll need an opinion on your sound quality, show length, and music choice. And then, are you interesting to listen to? Do you sound credible and passionate? Is your show a good match for your intended audience?

Don’t be bashful about asking your listeners for suggestions, either. Undoubtedly, they’ll have a few ideas to help you take your podcast to the next level.

For some more suggestions on improving your podcast, you should also check out a recent post from Chris Brogan.

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