Here are two good podcast episodes I’ve listened to in the last 12 hours:

Podcast : Understanding Blog Marketing
Feedster founder Scott Johnson offers an excellent 15-minute podcast on the keys to blog marketing, including these gems:

• Remember you’re engaging in a conversation
• Conversations take two parties, which means that you as the blog marketer have to be a part of them
• Use RSS readers, customized search feeds on your product/company, and meme trackers to follow who’s linking to you and talking about you; then, go and join in those conversations

Scott concludes the podcast this way: “It’s all about talking to people and dialoguing with them and creating some content. And it’s not that hard.” Well said.

(Hat tip: Ed Lee.)

Cubicle Divas Podcast – “Brokeback Entrepreneurs”
An excellent discussion led by Coach Leesa Barnes on how to ensure you don’t have all your time drained by people that will never, ever pay for your services. There’s certainly a line for consultants where “sharing” and “picking your brain” has to stop and paid work has to be begin. Leesa & Co. explore that line.

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