On Friday morning, like every other weekday morning, Christopher Penn produced and published an episode of the Financial Aid Podcast. There was financial aid news, a mailbag, scholarship information, and podsafe music.

Not much newsworthiness to this post so far. But wait: I’m getting there.

The reason I’m blogging about Friday’s episode of the Financial Aid Podcast is that it was episode No. 400!

Chris is an absolute podcasting madman, producing five or six podcasts every single week. By way of comparion … since May 31, 2006, when I launched the New Comm Road Podcast, I’ve published 18 episodes. Chris, by contrast, has podcasted 135 times (!).

The Financial Aid Podcast is an excellent example of how an organization can use a podcast to:

1. connect in a powerful way with its target audience — in this case, high school students/college students/recent grads with an interest in or need for student loans
2. generate some serious revenue — as in, several million dollars

So congratulations on reaching No. 400, Chris! It’s no small feat.

Technorati Tags: Financial Aid Podcast, Christopher Penn

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