Scion City in Second Life

So I mentioned in the previous post that I was convincted of a major Second Life faux pas earlier this week — “rezzing” a Nissan onto the Toyota sim during the latter’s company’s launch of Scion City.

Confused? So was I.

Let me make this point before I go on: although I’ve spent a fair bit of time noodling around in Second Life, page approved I would still classify myself as an early intermediate in that virtual world. There are far too many options and actions that I still don’t understand and can’t seem to work out intuitively.

The Scion City launch party, coordinated by Millions of Us, was a clear illustration of my ignorance. At some point during the party, I managed to drag a virtual Nissan car that I had picked up from a vending machine last month into the Toyota space (getting a headache yet?)

I didn’t exactly realize what I was doing or what I had done but it was apparently enough to warrant my ejection from the Scion party, as well as an initial refusal from Millions of Us to be allowed back in.

Now I tend to be an emotional guy, so I was fuming over being given the boot — virtual as it may have been. With all of the problems many of us have in simply learning how to move around, change our appearance, and mastering the art of teleporting to a specific event, any notion of “presumed Second Life etiquette” still strikes me as ridiculous.

But real-life companies are spendings thousands of real dollars to establish presences in Second Life and as a result feel the need to be protective of their brand in the space.

Second Life event planning 
My unsolicited advice to Millions of Us and other companies when planning future Second Life launches, conferences, unconferences, etc.:

  • Set up a SLurl (Second Life URL) that takes users to the precise location of the event, rather than a separate location on another part of the island.
  • Send out user instructions to registered event attendees in advance, or post them on your event blog. These instructions should include notes/demos on how to stream audio or video, if applicable; acceptable behavioral protocol; and the name of an avatar to send an instance message to if there are questions. Even better: make sure to also explain how to send an instant message in Second Life.
  • Remember that many of us are newbies and that terms or expressions like “rezz,” “go to the map,” and “in the grid” aren’t likely to mean much.

Hey, I’m not bitter. I just want Second Life to succeed. And for that to happen, it has to become much, much easier to use.

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logo for Financial Aid Podcast

On Friday morning, migraine like every other weekday morning, more about Christopher Penn produced and published an episode of the Financial Aid Podcast. There was financial aid news, a mailbag, scholarship information, and podsafe music.

Not much newsworthiness to this post so far. But wait: I’m getting there.

The reason I’m blogging about Friday’s episode of the Financial Aid Podcast is that it was episode No. 400!

Chris is an absolute podcasting madman, producing five or six podcasts every single week. By way of comparion … since May 31, 2006, when I launched the New Comm Road Podcast, I’ve published 18 episodes. Chris, by contrast, has podcasted 135 times (!).

The Financial Aid Podcast is an excellent example of how an organization can use a podcast to:

  1. connect in a powerful way with its target audience — in this case, high school students/college students/recent grads with an interest in or need for student loans
  2. generate some serious revenue — as in, several million dollars

So congratulations on reaching No. 400, Chris! It’s no small feat.

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logo for Financial Aid Podcast

On Friday morning, migraine like every other weekday morning, more about Christopher Penn produced and published an episode of the Financial Aid Podcast. There was financial aid news, a mailbag, scholarship information, and podsafe music.

Not much newsworthiness to this post so far. But wait: I’m getting there.

The reason I’m blogging about Friday’s episode of the Financial Aid Podcast is that it was episode No. 400!

Chris is an absolute podcasting madman, producing five or six podcasts every single week. By way of comparion … since May 31, 2006, when I launched the New Comm Road Podcast, I’ve published 18 episodes. Chris, by contrast, has podcasted 135 times (!).

The Financial Aid Podcast is an excellent example of how an organization can use a podcast to:

  1. connect in a powerful way with its target audience — in this case, high school students/college students/recent grads with an interest in or need for student loans
  2. generate some serious revenue — as in, several million dollars

So congratulations on reaching No. 400, Chris! It’s no small feat.

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… with the new Nike Juice 312 golf ball:

Gumball machine is juiced

(hat tip: The Client Side)

… with Wrigley Extra gum, viagra buy
your pearly whites, no rx
and a Starbucks cup.

white teeth with Wrigley gum?

(hat tip: Connecting the Dots)

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CaseCamp Second Life logo

The speed and cooperation of the social-media world continue to blow me away.

On October 27, recuperation I mused in a post on this blog that crayon should organize a CaseCamp in Second Life. As good fortune would have it, it didn’t take long for Kate Trgovac to respond and ask why we couldn’t start organizing the event ourselves, and then ask crayon to provide us with a hosting venue and some additional support.

Smart woman.

Well, it took a brainstorming session over Skype, the thumbs-up from crayon, one internal wiki, and several e-mail threads to settle, but today, just 19 days after my initial post, I’m proud to announce that the first-ever CaseCamp Second Life is officially a go, and will take place in the Crayonville Ampitheatre on Thursday, December 14 at 9:00PM EST (02:00 GMT December 15).

Time for marketers to share their work
CaseCamp Second Life (CCSL) will follow the model established by the “real-world” CaseCamps that have been held throughout Canada this year. CaseCamp is an unconference for marketers that was dreamed up by Toronto’s Eli Singer, and is all about “telling stories. Presenters … share case studies of their work. The goal is to create a commons for discussion, learning and networking between all participants.”

That structure very much applies here. We’re just taking the event globally by using the platform of an online virtual world.

We want presenters!
We need four (4) presenters for CCSL. We’re looking for marketers who have good stories to tell and who are prepared to tell them in Second Life. You’ll need Skype and a Second Life account to present, and we’ll help you with creating that setup if you need it.

Registering for the event
You have until December 9 to register as a participant, and it’s free!

Second Life’s server capacity requires that we cap CCSL at 40 avatars, excluding the presenters and the members of our organizing team. We are expecting that the number of registrants will easily surpass 40, meaning that we will have to employ a random drawing to finalize the participants list.

The organizers
In addition to Kate, Eli Singer and C.C. Chapman from Crayon have also jumped on board to help me organize CaseCamp Second Life. Here’s a little about each of us:

More information on the registration process and the event itself can be found at our wiki at CaseCampSecondLife.org. You can also search or subscribe to CaseCampSecondLife Technorati posts.

Much more on this event is coming soon … and can’t wait to see you in Second Life on December 14.

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