The speed and cooperation of the social-media world continue to blow me away.

On October 27, I mused in a post on this blog that crayon should organize a CaseCamp in Second Life. As good fortune would have it, it didn’t take long for Kate Trgovac to respond and ask why we couldn’t start organizing the event ourselves, and then ask crayon to provide us with a hosting venue and some additional support.

Smart woman.

Well, it took a brainstorming session over Skype, the thumbs-up from crayon, one internal wiki, and several e-mail threads to settle, but today, just 19 days after my initial post, I’m proud to announce that the first-ever CaseCamp Second Life is officially a go, and will take place in the Crayonville Ampitheatre on Thursday, December 14 at 9:00PM EST (02:00 GMT December 15).

Time for marketers to share their work
CaseCamp Second Life (CCSL) will follow the model established by the “real-world” CaseCamps that have been held throughout Canada this year. CaseCamp is an unconference for marketers that was dreamed up by Toronto’s Eli Singer, and is all about “telling stories. Presenters … share case studies of their work. The goal is to create a commons for discussion, learning and networking between all participants.”

That structure very much applies here. We’re just taking the event globally by using the platform of an online virtual world.

We want presenters!
We need four (4) presenters for CCSL. We’re looking for marketers who have good stories to tell and who are prepared to tell them in Second Life. You’ll need Skype and a Second Life account to present, and we’ll help you with creating that setup if you need it.

Registering for the event
You have until December 9 to register as a participant, and it’s free!

Second Life’s server capacity requires that we cap CCSL at 40 avatars, excluding the presenters and the members of our organizing team. We are expecting that the number of registrants will easily surpass 40, meaning that we will have to employ a random drawing to finalize the participants list.

The organizers
In addition to Kate, Eli Singer and C.C. Chapman from Crayon have also jumped on board to help me organize CaseCamp Second Life. Here’s a little about each of us:

• C.C. Chapman — VP new marketing for crayon and host of the Managing the Gray podcast.
• Bryan Person — new-media evangelist, blogger, and host of the New Comm Road Podcast
• Eli Singer — CaseCamp originator
• Kate Trgovac — digital marketer and MyNameIsKate blogger

More information on the registration process and the event itself can be found at our wiki at CaseCampSecondLife.org. You can also search or subscribe to CaseCampSecondLife Technorati posts.

Much more on this event is coming soon … and can’t wait to see you in Second Life on December 14.

Technorati Tags: CaseCampSecondLife, C.C. Chapman, Kate Trgovac, Eli Singer, Bryan Person, crayon, Crayonville, Second Life, digital marketing, new marketing, unconference

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