If you’re a regular reader of this blog, you’ll know that I’m certainly one to trumpet the use of social media (blogs, podcasts, tagging, social networks) as an effective way to spread your message, or your organization’s message.

But I’m by no means a one-trick pony.

Today I ask you to remember how useful the telephone — yes, that old-fashioned means of communication — can be.

On my ride home from work this evening, I received a phone call with a pre-recorded message from my daughter’s principal, inviting me to attend a night of “fun with math” later this week. The message reached me using just right the medium at just the right time. I’m sure the dozens or hundreds of other parents, especially those whose middle-school-aged children aren’t so forthright in handing over paper announcements passed out earlier in the day, would agree with me.

In this case, I didn’t need a blog post or even an e-mail (though either of those would have worked, at different times of the day) to keep me informed. A quick 30-second phone call did the trick.

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