A few months ago I was speaking with an HR manager at an agency in New York who was on the hunt for a seasoned PR pro with skills in the social-media space.

My advice to him? Make your pitch by advertising on a podcast, particularly one where the show’s audience is tuned into both social media and PR.

I’m not sure if the HR manager ever followed through on my recommendation, but someone who did employ that tactic earlier this week was Andrew Findlater, who is seeking to hire a social-media-savvy PR pro for NATIONAL Public Relations in Canada.

Andrew talks all about the candidate he is looking for in an audio comment to Terry Fallis and David Jones for Episode 44 of the Inside PR podcast. This is a smart move by Andrew, as he knows that that Inside PR 1) focuses on the nuts and bolts of public relations and 2) clearly attracts a listenership of social-media participants and advocates.

To boot, Andrew didn’t have to pay a dime this time around — Terry and David played the comment as a form of experimentation, it seems — and I’m betting his effort will be successful.

When you’re searching for new-media talent, advertise to them in the places that those talented people are listening — on podcasts.

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icon for podpress  PR job ad on Inside PR No. 44: Play Now | Play in Popup | Download

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