Christopher S. Penn and John Wall were talking in a recent episode of Marketing Over Coffee about a simple way to give your blog a bit of extra Google juice: add your own posts to your shared Google Reader feed.

I’ve already written about the value of sharing interesting posts from others. But what about your posts? They have plenty of value, website like this stuff too — and by including them in your publicly shared Google Reader feed, you’ll also be generating meaningful incoming links back to your site. Google likes that. Technorati does, too.

Great tip, guys — and thanks to Mitch Joel for the reminder in episode 65 of the Six Pixels of Separation podcast.

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As the headline screams out, sickness I’ve just upgraded this blog to version 2.1 of WordPress. If everyhing has gone smoothly, glaucoma as I think it has, the impact for you should be none.

Please let me know if you spot something amiss.
Twitter, buy social media in politics, viagra here and listener feedback galore.

Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Monday, February 19, 2007.

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice:


News and discussion
+ PodCamp Toronto taking place on Saturday-Sunday, February 24-25, 2007 at the Rogers Communications Centre at Ryerson University. I’ll be there, and I hope that you will be, too!

+ Jay Moonah and Bryan Person will lead a presentation on using Second Life. Check out the full schedule.

Listener feedback:
+ Audio comment from David Levy on social media and the 2008 presidential race.
+ Audio comment from Christopher Penn, host of the Financial Aid Podcast, on social media and the 2008 presidential race.
+ Audio comment from Marko of and with questions about using Flickr and how he likes to learn.

Podcast promo:
+ Steve Runner will be podcasting while running the Boston Marathon.

New Comm Road Map:

A discussion of Twitter, a social media tool gaining in popularity.

+ A system for sending IM/SMS.
+ Can send and receive updates on the web, through an IM client, or via your mobile phone.
+ Something Chris Heuer from the Social Media Club calls “Everywhere Messaging
+ A way to communicate a state of mind and answer the question “What are you doing?”
+ Could be called “asynchronous micro-blogging”
+ Why can’t it expand to audio and video?
+ Must be coming soon: Twittering to specific groups
+ It can be used in political campaigning.
+ It can be used in internal communications.
+ It can be used to easily keep in touch with family and friends when you’re on the road.
+ A chance for marketing or mobile marketing coming?
+ My profile:

Steps on the Road Map

  1. Sign up for an account at
  2. Decide whether you want your updates to be seen by anyone — public — or just by friends that you approve. This latter option works best if you just want to use Twitter within a specific group.
  3. Add friends.
  4. Determine whether you want receive messages by IM — AIM, Gmail talk, or Jabber — and phone. Consider how often you want to receive those interruptions while your working, whether you want to receive messages in the middle of the night, etc. You can also choose just to receive IM/phone messages from a select group of friends. To exclude a friend from IM/phone updates, click on the user’s profile and select “leave.” You still keep that person as a friend, but your IM/phone stream won’t pick up that user’s messages.
  5. If you have a specific link you want someone to see, include the URL in your post. Promote your blog post, new podcast, etc.
  6. Build community by featuring your friends in your posts with the “@ symbol” or a link.
  7. Need a quick question answered and want to ask a big group at once? Try throwing out the question to Twitter.

Tools of your trade

A new segment on the podcast that will feature your audio contributions and how you use new media in your job. Which new-media tools do you use?

Send in your audio contribution with these three components:

  1. Introduce yourself
  2. Talk a little bit about your job. Are you in PR? Marketing? A non-profit company?
  3. Talk about how you incorporate the tools of new media into your work. Which new-media tools do you use and how do you use them?


  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to
  • Call us on our comment line: (206) 202-3996

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Running time: 00:31:25

Direct download this episode, or listen using the player above!
Faces of Toronto

In a blog post last month, thumb I included several Faces of Toronto — a collection of folks who are leading the way on Toronto’s social media scene.

Well now Joseph Thornley, read CEO of the Thornlely Fallis PR agency, cure has come up with an even better way of creating a visual profile of Toronto’s — not to mention Ottawa’s and Montreal’s — leading bloggers and podcasters. He’s snapping their headshots, complete with their names scribbled on a piece of paper, and posting them to his Flickr account.

Simple — yet brilliant — project by Joe, and an inspiration to this blogger and podcaster to do the same for the Boston crowd.

Joe will be adding to his already impressive collection of snapshots at PodCamp Toronto this weekend. I’ll be attending and speaking at the event, so maybe I can fake a Canadian accent and get my mugshot included.

PodCamp Toronto Feb. 24-25 is FREE!

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Marko Kulik of and sent in an audio comment for episode 26 of New Comm Road asking how to make the most of Flickr.

This topic will be discussed in further detail on an upcoming episode of the podcast, allergist but here’s one idea that Marko mentioned and that I hadn’t thought of: including images in your Flickr comments.

Since Flickr renders simple HTML, it’s easy enough — provided you know HTML — to include a small image, in addition to your default Flickr icon, when leaving a comment.

Check out this example:

Here is the display of a comment I left on a Joe Thornley Flickr photo:

PodCamp Toronto Feb. 24-25 is FREE!

–Bryan Person

And here is the HTML code I used to create that display:

<a href=""> <img src="" alt="PodCamp Toronto Feb. 24-25 is FREE!" width="200" height="75" /></a>

--Bryan Person
<a href=""></a>

So, my comment includes an image link to the PodCamp Toronto wiki, as well as a regular text link to this site.

How images and links in Flickr comments help you

  • Including an image in your comment is a simple way to brand yourself or your website
  • Including a text link or linkable image is an easy way to drive immediate traffic to your site
  • Inbound links from the enormously popular Flickr site to your site carry some extra weight and can give you a boost in natural search engine results

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Taking a page from Joe Thornley’s playbook, there severals members of the New England Podcasting group had our mugshots taken at last night’s monthly meetup, read more held in Natick, read more Massachusetts.

So, here we are:

Mrs. B

Steve Runner

Asymmetric Biz Cult

Vox Libertas

North Adams Podcast


Jack Hodgson

Financial Aid  Podcast

Clinton from comedy4cast

All photos come courtesy of the Flickr photo stream of Karen Cardoza, better known to the podcasting community as “Mrs. B.” from Mrs. B’s Patriot World Podcast.

There are certainly many, many more folks from the new-media scene in New England whose faces need to be showcased. If you have one of them, just upload your photo in similar style to Flickr and tag it as”New England New Media“. I’ll also be adding some to my photo stream as I snap them at various events in the coming months.

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