Comments on: PR pro blogging on client’s behalf: Where’s the disclosure? http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/ Leading conversations in social media -- by Bryan Person Wed, 20 Aug 2008 09:54:01 +0000 http://wordpress.org/?v=2.3.3 By: Finding Time to Blog : Virtual Impax http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-121088 Finding Time to Blog : Virtual Impax Thu, 24 Apr 2008 12:08:39 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-121088 [...] a ghostwriter may be a new thought for you and your blog.  There are those who don’t feel blog ghostwriting is practical or ethical.  However, I don’t think it’s any LESS ethical than hiring a copy writer to compose [...] […] a ghostwriter may be a new thought for you and your blog.  There are those who don’t feel blog ghostwriting is practical or ethical.  However, I don’t think it’s any LESS ethical than hiring a copy writer to compose […]

]]> By: Doug Haslam » Blog Archive » Podcast! Topaz Partners PRobecast #19: Ghostblogging, Olympics logo and more http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-102197 Doug Haslam » Blog Archive » Podcast! Topaz Partners PRobecast #19: Ghostblogging, Olympics logo and more Tue, 05 Feb 2008 03:01:40 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-102197 [...] chapter. Todd tells us he has the answer to the Ghostblogging dilemma that we first talked about several weeks [...] […] chapter. Todd tells us he has the answer to the Ghostblogging dilemma that we first talked about several weeks […]

]]> By: cutiger95 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-34746 cutiger95 Mon, 02 Jul 2007 02:34:59 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-34746 Ghostblogging much like ghost content writing has taken off on the web. Not many people have the skill or the writing desire to continously post to clients sites and to do work needed for writing articles. Blogs much like articles need to reach the client and to be useful. So does it matter that the President really doesn't write his own speeches and that their are speach writers present. Company blogs are much the same in my humble opinion. Ghostblogging much like ghost content writing has taken off on the web. Not many people have the skill or the writing desire to continously post to clients sites and to do work needed for writing articles.

Blogs much like articles need to reach the client and to be useful. So does it matter that the President really doesn’t write his own speeches and that their are speach writers present.

Company blogs are much the same in my humble opinion.

]]> By: Disruptive Conversations http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-24821 Disruptive Conversations Tue, 22 May 2007 16:04:32 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-24821 <strong>Ghost blogging and the coming end of the Golden Age of blogging and transparency...</strong> Let it neverbe forgotThat there once was a spotThat for one brief shining momentWas known as Camelot. - from the musical Camelot There has been a great conversation raging these past few months in the PR/marketing section of the blogosphere... Ghost blogging and the coming end of the Golden Age of blogging and transparency…

Let it neverbe forgotThat there once was a spotThat for one brief shining momentWas known as Camelot. - from the musical Camelot There has been a great conversation raging these past few months in the PR/marketing section of the blogosphere…

]]> By: Ambiguous yes, ghostblogging no - CorpBlawg http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-21111 Ambiguous yes, ghostblogging no - CorpBlawg Wed, 02 May 2007 15:40:48 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-21111 [...] a look at this bit on alleged ghostblogging, recently posted by Bryan Person and at the comments by Eric Eggertson and [...] […] a look at this bit on alleged ghostblogging, recently posted by Bryan Person and at the comments by Eric Eggertson and […]

]]> By: Doug Haslam http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20958 Doug Haslam Tue, 01 May 2007 14:06:20 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20958 Mike, Gotcha-- in the case of the Air Hybrid blog, it is probably best said that it makes use of the blogging platform to extend the corporate newsroom. I was talking to the Topaz team about the project, and that's pretty much how it was conceived. The blogging platform gives them more flexibility on instant feedback, and the response has been tremendous, they have have been fielding calls from auto industry companies that are exactly the kinds of investors/partners/customers they are seeking through their PR and marketing efforts. As I said in Twitter last night on defining blog: <a href="http://twitter.com/DougH/statuses/45600432">"..define your content, your audience, and your goals. Then call it what you want with confidence."</a> To John's point: the personal connection is paramount in most blogging efforts. I prefer it myself, but again it depends on the goals of the blog and the blogger/company. In this case, a more impersonal approach is working extremely well. Last: every time we get into quoting Marshall McLuhan, I get nervous that I am going to turn around and <a href="http://www.onthemedia.org/yore/transcripts/transcripts_041604_mcluhan.html">McLuhan himself will be tut-tutting me.</a> Mike,

Gotcha– in the case of the Air Hybrid blog, it is probably best said that it makes use of the blogging platform to extend the corporate newsroom. I was talking to the Topaz team about the project, and that’s pretty much how it was conceived. The blogging platform gives them more flexibility on instant feedback, and the response has been tremendous, they have have been fielding calls from auto industry companies that are exactly the kinds of investors/partners/customers they are seeking through their PR and marketing efforts.

As I said in Twitter last night on defining blog: “..define your content, your audience, and your goals. Then call it what you want with confidence.”

To John’s point: the personal connection is paramount in most blogging efforts. I prefer it myself, but again it depends on the goals of the blog and the blogger/company. In this case, a more impersonal approach is working extremely well.

Last: every time we get into quoting Marshall McLuhan, I get nervous that I am going to turn around and McLuhan himself will be tut-tutting me.

]]> By: Mike Driehorst http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20946 Mike Driehorst Tue, 01 May 2007 12:28:26 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20946 Doug H: By stating the medium dictates the message, guess I really meant that, if we are truly communication professionals, we communicate with our audience by which means (i.e., medium) they prefer. So, we customize medium and message (more or less) based on how best to reach the audience. Mike Doug H: By stating the medium dictates the message, guess I really meant that, if we are truly communication professionals, we communicate with our audience by which means (i.e., medium) they prefer. So, we customize medium and message (more or less) based on how best to reach the audience.
Mike

]]> By: John Cass http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20910 John Cass Tue, 01 May 2007 04:30:29 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20910 To me it would be better not to ghostwrite a blog. I think part of the charm of blogging is having a personal connection with the writer. As several commentators have suggestions, maybe the website is not a blog, but a news site. To me it would be better not to ghostwrite a blog. I think part of the charm of blogging is having a personal connection with the writer. As several commentators have suggestions, maybe the website is not a blog, but a news site.

]]> By: Doug Haslam http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20898 Doug Haslam Tue, 01 May 2007 03:07:04 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20898 Better version of the URL: New post from Topaz on the blog, or whatever you would like to call it :) <a> http://topazpartners.blogspot.com/2007/04/topaz-turmoil.html</a> 1st one brought you directly to comments Better version of the URL: New post from Topaz on the blog, or whatever you would like to call it :) http://topazpartners.blogspot.com/2007/04/topaz-turmoil.html

1st one brought you directly to comments

]]> By: Doug Haslam http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20896 Doug Haslam Tue, 01 May 2007 03:01:50 +0000 http://www.bryper.com/2007/04/27/pr-pro-blogging-on-clients-behalf-wheres-the-disclosure/#comment-20896 New post from Topaz on the blog, or whatever you would like to call it :) <a href="http://topazpartners.blogspot.com/2007/04/topaz-turmoil.html#comments">http://topazpartners.blogspot.com/2007/04/topaz-turmoil.html#comments</a> New post from Topaz on the blog, or whatever you would like to call it :)
http://topazpartners.blogspot.com/2007/04/topaz-turmoil.html#comments

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