How to run a successful blogger relations campaign.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, May 15, 2007.

 

 NCR 031: Managing a blogger relations campaign [32:19m]: Play Now | Play in Popup | Download

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IN TODAY’S SHOW:

Audio comment on managing your social media from Chip Griffin, CEO of Custom Scoop, host of the Disruptive Dialogue podcast, and blogger at Pardon the Disruption:

NEW COMM ROAD MAP: Blogger relations

A discussion, live from Starbucks in Boston’s South End, with Doug Haslam, from Topaz Partners, the Tech PR Gems blog and PRobecast, and the Gischeleman’s Blog.

Five steps to running a successful blogger relations campaign:

1. Identify the goal(s) of the campaign before you start it — raise awareness, move people to take a particular action, etc.
2. Try to build up a relationship with bloggers in advance/over time
3. Read the bloggers’ blogs before you contact them
4. Send personalized messages
5. Don’t just pitch the A-list bloggers

TOOLS OF YOUR TRADE:

Doug talks about how he uses the tools of new media in his PR role at Topaz Partners.

Music:
+ From GarageBand.com: Still Holding On, by Rantings of Eva

* This show can also be found on Blubrry.

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Technorati Tags: Boston, Bryan Person, New Comm Road, Chip Griffin, Custom Scoop, Disruptive Dialogue, Pardon the Disruption, Doug Haslam, Topaz Partners, Tech PR Gems blog, Gischeleman Blog, PRobecast, Blogger Relations Campaign, Blogger Relations, Pitching Bloggers, Rantings of Eva.

LISTEN:

Running time: 32:19

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