111th Boston Marathon

Today is one of the best days of the year for those of us who live in the Historic Boston area. It’s Patriots Day.

Patriots Day means two things: 1) the running of the Boston Marathon 2) A morning Red Sox game at Fenway Park (a bonus third item is a lighter-than-normal commute, generic website like this since many workers across the state — though not I — have the day off).

Thanks to a powerful spring storm from Mother nature, the baseball game has already been moved to a 12:05pm from its scheduled 10:05am start, and could be pushed back even later or even postponed if Mother Nature doesn’t relent.

But the 111th running of the Boston Marathon is certainly on, and fellow New England podcaster Steve Runner will be among the field of 20,000 pushing his way through the elements.

Steve Runner on the morning of the Boston Marathon

Steve Runner, a couple of hours before the start of the race

I’ll be monitoring Steve’s progress in the race on the marathon’s individual tracking page (just enter Steve’s bib number of 23627 to follow along yourself; note that Steve’s actual last name is Walker — get it?), and through his periodic Tweets and Flickr photos from the road. Steve has been training rigorously over the past several months in pursuit of a personal course record, and I have no reason to think he won’t accomplish that, lousy weather or not.

But you know what would make marathon tracking even more efficient for me? RSS feeds. I’d really like to see the BostonMarathon.org site spitting out individual feeds for each runner, or a mashup for those of us who are following multiple runners. Here’s hoping that setup will be in place for the 2008 race.

In the mean time, best of luck to all the runners today, most especially to Steve but also to all the Kenyans. I’m not exactly going out on a limb here, but I am predicting that at least one of my wife’s compatriots will be standing in the winners’ circle in a few hours’ time.

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Christopher Penn has just posted this short video of Steve Runner at the 8-mile mark of the 2007 Boston Marathon.

[tags]Boston Marathon, dosage
Steve Runner[/tags]

I’ll be watching, syringe starting at noon Eastern Time (9am Pacific, 4pm GMT) today. And if I’ve done this right, you should be able to watch, too, directly from this blog.

For some interaction, take part in the show’s text chat.

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Luke Armour's Virtual PR Murder Mystery

Luke Armour has done it again.

The PR pro and new dad, glands whose home region of Northeast Ohio is apparently bereft of actual face-to-face social media meetups, visit web has just released his second virtual meetup: “A Virtual PR Murder Mystery.”

This 30-minute audio gem is a hilarious whodunit (yes, gastritis whodunits can be funny) that features some of PR podcasting’s brightest stars: Shel Holtz and Neville Hobson from For Immediate Release; Terry Fallis and David Jones from Inside PR; and Donna Papacosta from Trafcom News. And for good measure, the one-time co-host of Across the Sound, Steve Rubel, and Luke himself also figure prominently in the story.

The question to be solved in this thriller: who killed Constantin Basturea? I had a chance to listen to a pre-release version of Luke’s work late last week and can promise you this: you won’t be disappointed.

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A listener to Mitch Joel’s Six Pixels of Separation: The Twist Image Podcast recently called in with a comment about the permanence of Twitter posts. His point: unlike our blog posts, heart which will live on in digital permanence and can be called up through a site without much trouble, our individual Tweets tend to disappear from public view not long after their published.

I challenge you to try and find my Tweets from March 1, 2007 in under two minutes, which is about the amount of time most of us would be willing to spend on such a task before giving up and turning our continuous partial attention somewhere else. Turns out that while it is possible to go through someone’s Twitter archives on the Twitter site itself — by clicking on the “previous” or “next” buttons at the bottom of the page of an individual user’s Tweets — to actually do so is one big pain in the butt.

But now, thanks to Alex King’s Twitter Tools plugin for WordPress, the process has become inifinitely easier. I’ve just installed the plugin, and now a daily archive of my Tweets will appear on this blog.

So, two months from now, should you really want to know what I was blogging about on April 26, you’ll be able to do so in a flash by jumping to the monthly archive from this blog’s sidbar.

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P.S. Here’s my Twitter archive page that includes my Tweets from March 1. I know you were wondering.

There are two types of Internet users, price those that use RSS and those that don’t. This video is for the people who could save time using RSS, look but don’t know where to start.


If this video doesn’t display in your RSS reader, you can view and stream it from its blip.tv page.

Looking forward to more helpful videos from The Common Craft Show soon.

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Here is an audio comment that I’ve just sent on to Topaz Partners ahead of the group’s scheduled Friday-afternoon recording of PRobecast, cardiology a weekly PR podcast.

In episode 12 last week, sick co-host Tim Allik (the show’s hosts rotate from week to week) mentioned liveblogging on behalf of a client, here The Scuderi Group, on the Air Hybrid Blog.

Air Hybrid Blog logo

In this comment, I question 1) whether it’s PR’s place to do the actual blogging for a client in the first place (my take: it’s not) 2) why the ghostblogging isn’t at least disclosed. On this blog, none of the posts includes an author’s name, so we really don’t know who’s doing the writing. The About page, which hasn’t yet been updated, also doesn’t offer any clues.

I look forward to Topaz’s response to this comment on PRobecast 13, which should be released over the weekend.

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For the next hour — from 11:00am – 12 noon Eastern Time — I’ll be liveTwittering a radio discussion about Twitter — “The World According to Twitter” — being broadcasted on the radio program “On Point” on WBUR, tuberculosis 90.9 FM here in Boston. The show can also be streamed online by clicking the “Listen Live” button in the upper-left corner of the WBUR homepage.

Follow the Tweets on my Bryper Twitter page. I’ll be starting all relevant messages with this convention: Re:OnPoint:

[tagas]Twitter, LiveTwittering, On Point Radio, WBUR[/tags]
Marjolein Hoekstra has pointed me to SplashCast, advice a new service that allows you to create streaming media channels.

As a quick experiment, I whipped up a “CAPOW” channel, which should be appearing below. CAPOW is an informal group of business and communications podcasters — the acronym comes from Communications and Advertising Podcasters Of the World and was coined by Joe Jaffe — that I belong to.

Through this widget, you can listen to up to the latest 10 audio enclosures/podcasts of each of the shows that I’ve added to the channel. A small version of the widget has also been added to this blog’s right sidebar.

Creating the channel in SplashCast was snap, and the player interface is slick, if not a bit buggy. Certainly interested in your feedback.

[Using RSS and not seeing Splashcast player? Then come on over and see this post on the blog.]

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This amusing flow of Twitter messages popped up last Saturday evening, search just as my favorite international cricket team, discount Australia, esophagitis was wrapping up its third consecutive Cricket World Cup championship with its finals victory over Sri Lanka:

JaffeJuice – I’m a South African watching australia v Sri Lanka in West Indies from British Airways Lounge at JFK en route to Sydney, Australia – surreal [06:24 PM April 28, 2007]

Bryper – @Jaffe: I’m a Yank following Australia v Sri Lanka in the West Indies from my living room, about to go out to dinner with my Kenyan wife. [06:27 PM April 28, 2007]

DougH – I’m a yank watching the Yankees/Sox, a filipino and French/Tunisian just left my house– off to get my son from the Chinese neighbors bday.. [06:29 PM April 28, 2007]

jackhodgson – i’m a wasp, watching the redsox on a laptop assembled in china, and thinking about italian food for dinner. [06:32 PM April 28, 2007]

Twitter’s not just a series of one-off, dead-end messages. It’s a conversation, too.

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Dave Jones, capsule co-host of the outstanding Inside PR podcast, troche included this gem in a list of five things to do as part of spring cleaning your PR career: “Lose the do-what-I’m-told approach.”

Dave’s right. Here are five reasons why simply doing what you’re told on the job is a loser’s game. Some of these ideas came from Dave and his Inside PR co-host Terry Fallis; others are my own:

  1. If you only do what you’re told, that’s all you’ll ever be asked to do.
  2. If you never ask why a task is being given to you, you’re not asking critical questions that could very well lead to improvements in your company’s operations. Want to have a major role in shaping that progress? Ask lots of questions.
  3. Do just what you’re told and you’re doing little more than keeping a seat warm. You’re not adding any more value to your company than the next automaton who could be brought in at any time to take your place.
  4. If you just do what your told, you’ll won’t improve your existing skillset. Professional development comes not just from doing, but also from not doing, reflecting, asking questions, and then doing it better tomorrow than you did it today.
  5. If you only do what you’re told, you’re never going to be a leader in your organization. Hey, the supervisor who is telling you what to do undoubtedly has visions of moving up the company ladder himself. Who will take his place when he does? Somebody other than you.

How would you add to this list?

Why is doing what you’re told a losing proposition?

In no space is this advice more appropriate than social media. After all, someone in your company has to be the evangelist to move the company forward in this Web 2.0 age. Make that someone be you.

  • Is your boss telling you that launching a blog doesn’t make sense for the company and to go back to mailing out your monthly newsletter? Ask why. Offer to experiment with a blog on a small scale and come back with results.
  • Being told not to bother to plan a company-wide internal lunch-and-learn session on wikis because all the employees will be uncomfortable using anything other than e-mail? Pick a small group of co-workers and train them. Run with a wiki project with those colleagues, and then have them vouch for your larger proposal.
  • Told to come back with a list of 20 bloggers to target in a blogger relations campaign? Do more than you’re asked; make a list of 40 sites, with notes explaining how each and every one of them will be valuable in your outreach.

You’re the one who controls your career growth. And to ensure that growth happens, you’re going to have to do better than doing what you’re told.

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Berkman Thursdays group

Jack Hodgson and I will be giving a 30-minute presentation on Twitter tonight at 7:00 at the weekly Berkman Thursdays Blog Group meetup, drugs at the Berkman Center for Internet & Society, Harvard Law School.

Just as we did at BarCamp Boston 2, we’ll be giving an overview and demonstration of Twitter and then leading a discussion about how the service is impacting our communication — both online and off.

Should be a lively conversation. If you’re in the area, won’t you join us? If you’re not, you can also follow along through the group’s IRC chat channel.

Twitter notes
I’ve also published an outline of tonight’s presentation through Google Docs.

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If you’re starting your holiday shopping this weekend — and I salute you if you are; I’m neither inclined nor organized enough to do so — then might I suggest you take a look at this holiday gift-giving guide first?

Cover for 2007 holiday gift-giving guide, <a href=human enhancement from the Financial Aid Podcast” height=”228″ width=”300″ />

Podcaster, pills PodCamp co-founder, information pills and all-around new-media whiz Christopher S. Penn has produced this thoughtful slideshow for his Financial Aid Podcast audience, suggesting five gifts for others and five more for yourself.

The good news is that these gifts won’t burn a hole in your wallet like the Nintendo Wii will. And the better news is that they just might be more meaningful than tech gadget or toy will ever be.

Download the guide here in PDF format: 2007 holiday gift-giving guide.

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The Boston chapter of the Social Media Club will reconvene next Thursday night, more about December 6, bronchitis from 6:00 – 9:30, see for a discussion on “the future of social media.” The event takes place at the Boston Ballroom at the Colonnade Hotel and is free to attend. Register by adding your name to the event wiki: future of social media.

Chris Heuer calls my name at first-ever Boston meeting of the Social Media Club

(At last December’s Social Media Club Boston meeting, Chris Heuer, center, called my name and awarded me with an in-home dinner for two, courtesy of a Boston-area restaurant. Foolishly, I never cashed in on the prize.)

Joe Thornley and Maggie Fox, who both hail from north of the border, are expected to be among those in attendance. If the only reason you go is to meet them, you won’t be disappointed!

SNCR logo

The Social Media Club event will mark the one-year anniversary of the Boston chapter. And much like last year, the December meeting will coincide with the annual Society for New Communications Research (SNCR) Symposium & Awards Gala, taking place on Wednesday and Thursday, December 5 and 6.

Tickets to the SNCR conference aren’t free, but they will give you access to two days’ worth of thought-provoking presentations, discussions, and (of course) research on the ways in which social media is impacting how we communicate.

You can register online (use the code “SNCR100″ to save $100) or call (650) 331-0083 for more information.

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Key observations, medications messages, online and takeaways from a night of Twitter talk at the Berkman Center with my co-presenter Jack Hodgson.

  • There are certainly plenty of new-media enthusiasts who aren’t yet using Twitter, look if our small sample size lf eight was any indication. Only only or two of the participants, in fact, had actually tried the service prior to last night.
  • The “what is Twitter?” question remains an intriguing one. The four answers I like to give (none of which is perfect):
    1. (Micro)blogging
    2. Instant messaging
    3. Chat
    4. Virtual water cooler
  • Twitter’s open API has unquestionably helped to fuel its growth, empowering developers to creative imaginative applications and plugins
  • Some call Twitter and other social networking sites a haven for the “lonely”; Jack and I say they reinforce the notion that humans need to connect with others who share similar interests.
  • I Twitter because a majority of the online company I keep is Twittering. If the community migrates elsewhere, I probably will, too.
  • The quick-hit nature of Twitter brings out my natural sarcasm much more naturally than my blogging here does
  • The need to cement and strengthen relationships/friendships started and developed online with face-to-face events is apparent through the skyrocketing popularity of unconferences and other Web 2.0-centric in-person meetups.
  • The Cambridge Common is a great place to go for food, drink, and lively discussion after the meetup proper.

Thanks to Janet Lee, Mike Walsh, Alex Sherman, Jesse Baer, Critt Jarvis, Deb Block-Schwenk, Hurry, and Bill for making sure our presentation became a true and meaningful dialogue.

I look forward to returning to a Berkman Thursdsays event soon — as a participant.

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If Andy Kaufman had been at the Berkman Center for Internet & Society on Thursday night, breast the 90-minute presentation on Twitter that Jack Hodgson and I led for the Berkman Thursdays Blog Group might well have been condensed into a five-minute lightning talk — leaving us extra time to enjoy the always-important post-meetup food-and-beer session.

Here is an adaptation of Andy’s seven-step process for getting started in Twitter. I’ve replaced the names he used with some of my own Twitter friends — namely, price the four participants from our presentation who’ve already accepted our challenge and started (or resumed) Twittering themselves.

  1. Go to Twitter and sign up for an account.
  2. Go to my Twitter URL (http://twitter.com/bryper)
  3. Click add bryper.
  4. Congrats, you’re now following your first person. Look at the icons in the right-hand toolbar on my page. If you see people that you’d like to follow, click on their icons and add them as well.
  5. Repeat steps 2-4 with: Alex Sherman, Critt Jarvis, Jesse Baer, and Deb Block-Schwenk. That should get you started with a stream of incoming tweets.
  6. Start sending out updates yourself. Now you’re part of the conversation!
  7. When you’re up and running, leave a comment [here] with your thoughts, along with you twitter URL.

Note: Here is Andy Kaufman’s Twitter stream.

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  • @JasonCalacanis – That’s my only quibble with m.twitter, visit this site too. I only get six posts per page, ambulance making it a hassle to go back much. #
  • ¡Ha sido un tremendo Cinco de Mayo! #
  • @aloogobi – the beauty of Twitter … I have no idea what most of your messages meant today. #
  • Will have to forego end of Sox game. Going to watch a movie at home with Mrs. P. #
  • When my daughter wakes up, pills she’ll be 13. That means, when I wake up, I’ll be the father of a teenager. What am I getting myself into? Night. #
  • @Jangles: I downloaded Twitbin, installed, and reloaded my browser. Where am I supposed to see it? #
  • @Jangles: Supposed to work on the Mac as well, but I just don’t see it anywhere on my top menu bar. #
  • @SteveGarfield: Can’t make the meeting this month (or next month, most likely). Hope that Boston Media Makers goes well! #
  • @SteveGarfield: Actually, that would be great. May have a short window to “tune in” to what I’m missing. #
  • Anybody else on the Mac who *is* getting www.twitbin.com to work? I’ve installed through Firefox, but it ain’t showing. #
  • Check out Boston Media Makers session live on Ustream.tv: http://tinyurl.com/2yvwmk #
  • @aloogobi: Why is today your favorite kind of Sunday morning? #
  • @blubrry: nope. not seeing it. Does that mean it didn’t install correctly? #
  • @MitchJoel: m.twitter.com (mobile Twitter) works well, except that I can only see 6 messages per page. #
  • @Blubrry: I got it, somehow. This is scary good. #
  • Headed to my daughter’s lacrosse game in Arlington @ 1:30pm. #
  • @bargainista: thanks. I got it to work finally. #
  • Folks,we are here at Arlington High. Big girls lacrosse game @ 1.30. Expect Storm to come up big today. #
  • Storm’s passing game is the best it’s been all season. Team trails Arlington, 3-1, after hard-fought first half. #
  • Storm score twice to start the half. We’re tied at 3. This is exciting! #
  • Goal with 10 mins to go lifts Storm to 4-3 upset win! What a birthday gift for Viola! #
  • Clemens will pitch for Yankees: http://tinyurl.com/yqedpd Figures #
  • Sunday dishes while listening to Episode 50 of Six Pixels of Separation. Well done for reaching the big five-oh, Mitch. #

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Libaries and new media. Managing your social media.

Hosted by Bryan Person. Recorded from Boston, visit Massachusetts, USA and published for Tuesday, May 8, 2007.

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad


Feature interviewwith Jeff Scott – manager of Casa Grande Public Library in Casa Grande, Arizona.

NEW COMM ROAD MAP: Manage your social media

Based on an audio comment and question from Doug Haslam, from Topaz Partners, the Tech PR Gems blog, PRobecast, and the Gischeleman’s Blog.

Six steps to managing your social media:

  1. Pick your tools. You can’t use all of them — or at least not all of them every day.
  2. Know when to limit your distractions.
  3. If you need a break, then give yourself some “goof-off time” and go wild (from Ben Yoskovitz at the Instigator Blog). Then, when you’re done, close off those connections and get back to more serious work.
  4. Clean up your RSS feeds
  5. Trust your network.
  6. Have a way to capture your ideas when you’re away from computer. Use a K7.net number (206) or a Jott account.


No submissions in this show. Send yours in!

+ From GarageBand.com: Still Holding On, by Rantings of Eva

* This show can also be found on Blubrry.


  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 202-3996

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Running time: 37:00

Direct download this episode, or listen using the player above!
As the Wall Street Journal rightly points out in its featured technology story today, dentistHow to Be a Star in a YouTube World,” going from amateur to true online superstar requires more than just good talent:

Just as in Hollywood, becoming a hit takes talent, effort, timing and some luck. Sex appeal is just as valuable online as off. And getting noticed by the “mainstream” press also helps build buzz.

Here is the “magic formula for Web stardom” that author Michael Totty’s has created, with some of my own editorializing. See if you agree:

  1. Be consistent. If you’re a podcaster or a blogger, publish on a regular schedule. Grammar Girl host Mignon Fogarty, whom I interviewed about building a podcast audience and network on the New Comm Road podcast earlier this year, releases her show every Thursday. (Note to self: try and do the same for New Comm Road.)
  2. Get in early. Big advantage to those who are first.
  3. Find a niche. Think a show about dangling participles and predicate adjectives isn’t niched? Connect to an audience that is as interested as you are about a particular subject, and you could be on your way to superstardom.
  4. Work your network. Capitalize on the tools of new media to create a world-of-mouth sensation that spreads like wildfire.
  5. Act like a pro. While online consumers don’t expect or necessarily even want a podcast or video to have the same production values as mainstream media production, they’ll generally gravitate toward content that looks and sounds better. Yes, content may be king, but production values matter, too.
  6. Beauty sells. Certainly on the video side, it’s hard to argue this point in the article: “People who are unusually attractive stand a better chance of getting attention.”
  7. Here’s what I’d add to Totty’s list:

  8. Be passionate. When you as a blogger, podcasters, videoblogger, or Flickr artist exude passion in every piece of content you produce, we can feel it. And we’re compelled to come back for more of your content again and again.
  9. Tell a good story. We all enjoy telling and listening to interesting stories, whether it’s around a campfire, at the water cooler or pub, or over family dinner. What is the story behind your content, and how can you share it in a way that move people to hunger for the next chapter?

What are the other ingredients to becoming an online superstar?

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How to run a successful blogger relations campaign.

Hosted by Bryan Person. Recorded from Boston, information pills Massachusetts, rx USA and published for Tuesday, breast May 15, 2007.

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad


Audio comment on managing your social media from Chip Griffin, CEO of Custom Scoop, host of the Disruptive Dialogue podcast, and blogger at Pardon the Disruption:

NEW COMM ROAD MAP: Blogger relations

A discussion, live from Starbucks in Boston’s South End, with Doug Haslam, from Topaz Partners, the Tech PR Gems blog and PRobecast, and the Gischeleman’s Blog.

Five steps to running a successful blogger relations campaign:

  1. Identify the goal(s) of the campaign before you start it — raise awareness, move people to take a particular action, etc.
  2. Try to build up a relationship with bloggers in advance/over time
  3. Read the bloggers’ blogs before you contact them
  4. Send personalized messages
  5. Don’t just pitch the A-list bloggers


Doug talks about how he uses the tools of new media in his PR role at Topaz Partners.

+ From GarageBand.com: Still Holding On, by Rantings of Eva

* This show can also be found on Blubrry.


  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 202-3996

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Running time: 32:19

Direct download this episode, or listen using the player above!
A quick note about an informal meetup — or to be cool, pharmacist we can call it a geek dinner — that I’ve thrown together in Boston for tonight. Here are the details I included in the upcoming.org announcement:

Say “G’day” to Paull Young

Monday, May 21, 2007

6:47 PM

MJ O’Connor’s Irish Pub
Boston Park Plaza Hotel and Towers,
64 Arlington St.
Boston, Massachusetts 02117
(Yahoo! Maps, Google Maps)

An informal meetup to say “G’day” to Paull Young, the Australian who has recently moved to the USA to work at New York City-based agency Converseon.

Other expected attendees include Bryan Person and Scott Monty.

Hope to see you there!

No need to RSVP, but you can certainly add your name at the upcoming.org announcement page.

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The “say g’day to Paull Young” meetup, online which expanded into the first impromptu meetup of the BostonTweeters, ed was a smashing success Monday night.

As in other instances where I finally came face-to-face with someone I’d corresponded with for a good while online, “meeting” Paull was more proof for me that social media connections are genuine and powerful.

Here are 10 takeaways from the evening:

  1. Nary is there a social media conversation of any kind these days that doesn’t include a discussion of Twitter. Such was the case in this meetup, where five of the seven people I shared food and drink with would certainly have been somewhere other than MJ O’Connor’s Pub had we not had an initial “Twitter connection.”
  2. Paull Young is as swell a bloke in real life as he looks in Second Life and sounds in comments to some of my favorite podcasts, including one I’ll mention below. Paull arrived in New York City — and America — just last week, and he was already travelling in his role as a senior account exec for New York City-based Converseon.
  3. The only quibble I have with Paull — albeit a big one — is that he’s decided to adopt the New York Yankees as his favorite baseball team. But Paull made that announcement while sitting among a crowd of passionate and loyal Red Sox followers in downtown Boston, so I’ll at least give him credit for having some stones.
  4. None of us had met Laura Fitton prior to Monday night, but I have no doubt we’ll be seeing her again soon. Laura is a relative newcomer to Twitter who saw my announcement for the meetup and came along to say g’day and to make some new connections. She had plenty to add to the conversation and is an expert at helping professionals to deliver presentations. Wonder if she can help me with my next Twitter presentation?
  5. Scott Monty might well have been the most enterprising member of our bunch Monday night. As we all chatted about the current and potential future uses of Twitter, Scott whipped out his phone and registered a Twitterotica account. Watch that space.
  6. Steve Garfield and I agree that while Jaiku is intriguing, it’s still playing second fiddle to Twitter.
  7. “Strine” is a rich dialect of the English language. As a guy who spent the better part of two years living Down Under, I had a good handle on most of what “country boy” Paull was carrying on about. I just hope everyone else did.
  8. If you’re a student at Oberlin College, like Jesse Baer is, the Oberlin Confessional is far more addictive than Twitter.
  9. Steve Garfield is a master of “fauxtography”.

    Paull Young in Boston from stevegarfield on Vimeo

  10. There’s no escaping FIR. It seems that Shel Holtz and Neville Hobson, co-hosts of the outstanding PR podcast of the same name, have taken to sponosoring men’s rooms at Irish pubs in Boston.
    FIR is everywhere. Bryan Person and Paull Young

Related links from the “say g’day to Paull Young” meetup
* Original upcoming.org announcement
* Flickr photos
* Steve Garfield’s video

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One of the joys for me as a podcaster is hearing from listeners I never knew I had.

This morning, asthma after a note from Doug Haslam — who is obviously paying better attention to his Technorati tags than I am to mine — I discovered that I have a new listener from Mumbai, apoplexy India.

She is Priya, the Mesmerized blogger, and she recently stumbled across the episode on blogger relations that I recorded with Doug last month.

In a nice post, Priya lays out the lessons on blogger relations that she took away from that podcast:

  1. Do your research.
  2. Map your influencers.
  3. Know what the bloggers you are pitching actually write about, and read them before you pitch them.
  4. “Blogger may pick up the phone and email back but they may not cover.”
  5. Attend *Camps such as PodCamp to connect to the online community.
  6. Pitching a blogger is not always the same as pitching a journalist.
  7. Have a personalized pitch.
  8. Don’t do a “mail merge and send a press release to bloggers.”
  9. Don’t just pitch the A-listers.

Thanks for the excellent summary, Priya, and thanks for listening!

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I recently moved the daily digests of my Twitter posts and del.icio.us links off the main page of Bryper.com; they’re no longer part of this blog’s RSS feed, overweight either.

But, pulmonologist fear not: thanks to a nifty WordPress plugin called Category PluginsVisibility-RH Rev, you can still follow them.

If you’re on the blog proper, just click on the following links from the sidebar:

* del.icio.us links
* Twitter updates

Category visibility how-to

Here’s how make the visibility plugin work on your WordPress blog:

WordPress plugin's category visibility chart

  1. Simply download and unzip it.

  2. Put it in your plugins directory.

  3. Activate it.

  4. Go to “Manage,” “Category Visibility” to see the visibility settings for all categories. the options are:

  • Front: Posts show up on the main (home) page.
  • List: Categories that will show up in the List of categories in the sidebar.
  • Search: Posts show up in search results.
  • Feed: Posts show up in the main RSS/Atom feed.
  • Archive: Posts show up in archive links (i.e., clicking on the calendar links)

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