One of the joys for me as a podcaster is hearing from listeners I never knew I had.

This morning, after a note from Doug Haslam — who is obviously paying better attention to his Technorati tags than I am to mine — I discovered that I have a new listener from Mumbai, India.

She is Priya, the Mesmerized blogger, and she recently stumbled across the episode on blogger relations that I recorded with Doug last month.

In a nice post, Priya lays out the lessons on blogger relations that she took away from that podcast:

  1. Do your research.
  2. Map your influencers.
  3. Know what the bloggers you are pitching actually write about, and read them before you pitch them.
  4. “Blogger may pick up the phone and email back but they may not cover.”
  5. Attend *Camps such as PodCamp to connect to the online community.
  6. Pitching a blogger is not always the same as pitching a journalist.
  7. Have a personalized pitch.
  8. Don’t do a “mail merge and send a press release to bloggers.”
  9. Don’t just pitch the A-listers.

Thanks for the excellent summary, Priya, and thanks for listening!

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