As a new convert to both Google Reader and the river-of-news style of reading RSS feeds, here’s a snapshot of what I see when I check for unread posts:

snapshot off my RSS inbox

With 159 feeds to follow and new posts arriving by the hundreds each day, there’s not a chance I’ll have the time or the inclination to read every new item. So what do I do?

I scan the list and open the posts that have good headlines.

If, as I wrote last October, you write a clever title but not also a descriptive one, there’s a very good chance that your post will never be read. And that’s cryin’ shame.

Capture your readers’ attention with a meaningful headline; keep it with meaningful content.

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