Beginning Monday, September 10, I’ll be leading a five-week webinar about understanding and using RSS, blog monitoring, and blogger relations.

The webinar is called “Monitoring and Participating in Online Conversations” and is part of the Shel Holtz Webinars series.

Here’s an overview of the webinar:

Let’s face it: People are talking about your organization online. With more than 70 million blogs on the Web, opinionated supporters and critics are having their say right now about the way you run your business and the products and services that you offer. The real questions are: do you know exactly what they’re saying, and when—and how—should you respond to them?

In this Webinar, social media expert Bryan Person will explain the ins and outs of both blog monitoring and blogger relations and outreach, teaching you how to use web-based tools to follow the online conversations that are relevant to your business and industry, and then how to become part of those conversations by developing and cultivating new relationships with bloggers. In this Webinar, you’ll learn:

  • Just what that little orange RSS button means
  • How to “subscribe” to or manage RSS/web feeds and e-mail alerts that track blog mentions of your organization, your competition, and key industry search terms
  • How to identify the most influential bloggers in your industry
  • When to jump into online conversations and what to say—and when you should stay silent
  • How to build meaningful relationships with relevant bloggers
  • The dos and don’ts of blogger relations and pitching bloggers

No applications or downloads are required to participate; all you need is a web browser. Have a look at this video overview of a Shel Holtz Webinar from Shel himself to get a sense of the user interface.

Note that this is an asynchronous webinar, so it doesn’t take place in real time. That means you can jump in at the times that are convenient for you.

You can find complete details on my course at Shel Holtz Webinars.

The webinar costs US $195, and you can register here: “Monitoring and Participating in Online Conversations.”

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