The ExperienceCurve, website CustomScoop, and Blogstring.com have all started their own Social Media Top 10 lists since the debut of SMT10 last Friday. If you follow suit, be sure to use the SMT10 Technorati tag.

Bryper's Social Media Top 10

Week 2 – Friday, August 24, 2007

1. Bacn
New term from PodCamp Pittsburgh becomes “overnight success.”

2. If Facebook costing companies millions in lost productivity?
Well, of course not, but it’s a fun angle for the media to play up sometimes.

3. What is innovation?
Fascinating responses to Jon Burg’s question.

4. Partner ads on YouTube
Some users unnecessarily screaming bloody murder.

5. Skype’s post-outage response
Scott Monty and others say Skype has redeemed itself.

6. Wal-Mart takes pounding on its sponsored Facebook group
Jeremiah Owyang offers an analysis and recommendations

7. Sexy social networking sites
Zivity and PlayboyU among the contenders, with the latter open to college students only.

8. Unconferences
They continue to spring up everywhere; 10 PodCamps alone in the next three months.

9. New videomeisters
From Joe Thornley to Kevin Dugan, there’s plenty of new blood in biz videoblogging.

10. Social media breakfasts
Like Mind has ‘em around the world each month; we’re having one in Boston next Wednesday.

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Google Reader logo

Since switching from Bloglines to Google Reader from back in mid-June, find I’ve become much better at managing my RSS feeds. Here’s the method to my madness:

Scanning
I use Google Reader’s List view to take in my feeds river-of-news style. This means I’m scanning headlines and quickly deciding which ones warrant further reading. Reminder to all of us with blogs: good headlines are essential.

Scanning in Google Reader

Sharing I
Clicking the Share button at the bottom of a post or using the Shift + S keyboard shortcut adds a post to my publicly shared items feed. (Subscribe to it in your RSS reader to find out which posts are catching my eye.)

Sharing in Google Reader

Sharing II
I alert friends and colleagues to posts I think will interest them by clicking the Email button at the end of a post and sending off a quick message.

Sharing by e-mail in Google Reader

Starring
The Add star option (shortcut key s) is helpful for posts I’ll want to come back to.

Tagging
I also create custom tags — Google calls them “labels — for posts I want to revisit. My tags include towatch, pfizer for videos I’ll want to take in when I have more time; monster, for posts I’ll want to keep track of for my day job; and totry, for posts about a new tool or site I’ll want to come back and play with later on.

Trending
Trends feature in Google Reader

Google Reader’s Trends data is one of its most interesting — though I would guess most under-used — features. I can see which feeds I’m reading most often. For example, I’ve read 13 posts from Penelope Cruz (68% of her total output) and 14 from Dan York (82%) in the last 30 days. I can also see the feeds I’m barely reading at all or that haven’t been updated by the authors in several weeks, and they’re likely to get axed as part of my ongoing effort to keep my total number of feeds at a manageable number (currently 158).
In the debut of my Social Media Top 10 last Friday, medical I invited others to create Top 10 lists of their own.

Karl Long, decease the web/social media integration manager for the video game group at Nokia, men’s health is the first reader to take up the challenge; he’s created the The ExperienceCurve Social Media Top 10.

Both Karl and I are also using the SMT10 tag in del.icio.us for stories/sites we’re considering for upcoming installments of the Top 10 list.

Welcome aboard, Karl. Who’s next?

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Beginning Monday, thumb September 10, pharmacy I’ll be leading a five-week webinar about understanding and using RSS, blog monitoring, and blogger relations.

The webinar is called “Monitoring and Participating in Online Conversations” and is part of the Shel Holtz Webinars series.

Here’s an overview of the webinar:

Let’s face it: People are talking about your organization online. With more than 70 million blogs on the Web, opinionated supporters and critics are having their say right now about the way you run your business and the products and services that you offer. The real questions are: do you know exactly what they’re saying, and when—and how—should you respond to them?

In this Webinar, social media expert Bryan Person will explain the ins and outs of both blog monitoring and blogger relations and outreach, teaching you how to use web-based tools to follow the online conversations that are relevant to your business and industry, and then how to become part of those conversations by developing and cultivating new relationships with bloggers. In this Webinar, you’ll learn:

  • Just what that little orange RSS button means
  • How to “subscribe” to or manage RSS/web feeds and e-mail alerts that track blog mentions of your organization, your competition, and key industry search terms
  • How to identify the most influential bloggers in your industry
  • When to jump into online conversations and what to say—and when you should stay silent
  • How to build meaningful relationships with relevant bloggers
  • The dos and don’ts of blogger relations and pitching bloggers

No applications or downloads are required to participate; all you need is a web browser. Have a look at this video overview of a Shel Holtz Webinar from Shel himself to get a sense of the user interface.

Note that this is an asynchronous webinar, so it doesn’t take place in real time. That means you can jump in at the times that are convenient for you.

You can find complete details on my course at Shel Holtz Webinars.

The webinar costs US $195, and you can register here: “Monitoring and Participating in Online Conversations.

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Bacon and eggs will be served at the upcoming social media breakfast

This isn’t a post about bacn — though that may be coming soon; it’s a post about bacon. And eggs. And pancakes, implant too.

I’m talking about the good old-fashioned breakfast food that will be on the menu at the Pour House in downtown Boston next Wednesday 8:00am, visit this site when some of the best and brighest from Boston’s social media community gather for an anything-goes breakfast.

Julia Roy and Voxci co-founder Jack Hodgson have already said they’ll be joining me, and I hope you will, too.

The Pour House doesn’t take reservations, so you’re advised to arrive right at 8:00, when the restaurant opens. You can also drop me an e-mail — bperson – AT – gmail – DOT – com — in advance to let me know you’re coming, and I’ll grab you a chair should you happen to get stuck in traffic or on the T (hey, it’s been known to happen).

There’s no specific agenda for the breakfast, though you’re certainly welcome to bring along a social media-related discussion topic.

See you on Wednesday morning!

Event details

Anything-goes social media breakfast
Venue:
Pour House
Time: 8:00 – 9:30am
Address: 907 Boylston St., Boston, MA 02115 [Google Maps]
RSVP requested: Contact Bryan Person at bperson – AT – gmail – com
Payment arrangements: Breakfast is free and is being sponsored by CustomScoop.

* Upcoming.org announcement

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Photo of Bryan pretending to cook

There’s a very good why I’m cooking — or pretending to — in a Facebook video and not at tomorrow’s 8:00am social media breakfast: I want to make sure you don’t end up with a stomach ache.

Alas, refractionist becoming a world-class chef — or even a halfway decent one — has never been my calling. Fortunately, hemophilia The Pour House employs own cooks, so there will be plenty of delicious breakfast food to enjoy — along with interesting conversations.

Hope you can join us tomorrow. Here are all the particulars once again:

Event details

Anything-goes social media breakfast
Venue:
Pour House
Time: 8:00 – 9:30am
Address: 907 Boylston St., Boston, MA 02115 [Google Maps]
RSVP requested: Contact Bryan Person at bperson – AT – gmail – com
Payment arrangements: Breakfast is free and is being sponsored by CustomScoop.

* Upcoming.org announcement

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CustomScoop logo
Chip Griffin from CustomScoop has just offered to sponsor tomorrow morning’s “anything-goes social media breakfast” in Boston. This means that CustomScoop will pick up the tab, dosage and you can save your small bills.

Thanks, bronchitis CustomScoop!

Disclosure: CustomScoop is a regular sponsor of my New Comm Road podcast.

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Learning about Google Reader and recapping the inaugural Social Media Breakfast in Boston.

Hosted by Bryan Person. Recorded from Boston, what is ed Massachusetts, more about USA and published for Thursday, August 30, 2007.

iTunes logoSubscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

MEDIA MONITORING MINUTE

NEWS

I recap the inaugural Social Media Breakfast, held at The Pour House in Boston on Wednesday, August 29. You can also check out Social Media Breakfast photos.

I’m teaching an online class at Shel Holtz Webinars called “Monitoring and Participating in Online Conversations.” The class begins on Monday, September 10 and lasts five weeks. It does not take place at a specific time; participate when it’s convenient for you. The class will cover:

  • RSS
  • Using feed readers
  • Blog monitoring
  • Joining in the online conversation
  • Blogger outreach and blogger relations

Register for the class now at ShelHoltzWebinars.com.

NEW COMM ROAD MAP
Getting the most out of Google Reader

  1. Reading posts in list view (river of news)
  2. Share posts of interest — including your own — to a public RSS feed
  3. Share posts via e-mail with your colleagues
  4. Star important posts and those that you want to come back to later
  5. Give posts meaningful tags or labels
  6. Add meaningful feeds in addition to blogs — keyword searches from Technorati or Google Blog search, Flickr photo streams, Google Reader shared feeds, etc.
  7. Take advantage of Google Reader’s shortcut keys
  8. Use the Google Trends feature to better manage your feeds

Thanks to everyone who added their Google Reader tips and tricks via the New Comm Road Travelers group in Facebook:

Rob Cottingham, did we convince you to switch from Bloglines?

NOTES

  • Visit the New Comm Road Travelers group in Facebook.
  • This show can also be found on Blubrry.

MUSIC

CONTACT US

  • Leave your text and audio comments below this post
  • Send us audio files or text e-mails to comments-AT-NewCommRoad.com
  • Call us on our comment line: (206) 222-9130

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LISTEN
Running time: 18:47

Direct download this episode, or listen using the player above!
Bryan Person eating breakfast
(Photo by Andrea Mercado)

Twenty-five participants. Dozens of great conversations. New connections. Delicious — and free — food.

Yes, find the inaugural Social Media Breakfast held Wednesday morning at The Pour House in Boston was unquestionably a success.

Some nuggets I took away from the event:

Twitter rocks for promoting events. It was far and away the No. 1 way that word spread about the breakfast.

Social media evangelism isn’t going away anytime soon. I spoke with PR practitioners wanting to learn more about how to implement social media programs for their clients, as well as a client who’s struggling to school his agency on the social media press release. There is still plenty of work to do on the teaching and sharing front — all the more reason to have another breakfast!

Breakfasts only start the conversations. Now we have to continue them, and, as one participant suggested, take them “to the next level.” A Google Group is being formed to help us all keep in touch. We’ll ask and answer each other’s questions, offer up suggestions for social media projects, and spur each other on to new creative and innovative heights.

New faces, new stories. Some 40 percent of the crowd consisted of people I had never met, like Dave Cutler, who took the time to share his passion and hopes for public libraries with me. And David wasn’t even the librarian of the group — the affable Andrea Mercado was!

Having a sponsor helps. Chip Griffin and CustomScoop (also a New Comm Road sponsor) stepped up to cover the tab, sparing us all that terribly awkward task of whipping out $20 bills and then trying to divide a big check into neat and equal smaller portions.

The Social Media Breakfast will get bigger and better. When an event like this goes well, the next logical question is, “So when can we do this again?” I certainly heard that yesterday. Know that the wheels will be set in motion very soon for Social Media Breakfast II, and that it will likely be held in early or mid October. I’ll be looking for a venue that can accommodate even more of us next time, so drop me a line if you have recommendations.

Also, check out photos from the first Social Media Breakfast.

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David Cutler
(Photo by Steve Garfield)

I like David Cutler’s takeaways from the first Social Media Breakfast, information pills held this past Wednesday in Boston:

  1. The tools and reach of online technology enable us to set up meaningful in-person meetups.
  2. Practice “netweaving.”

What is netweaving? Here’s what David writes:

NetWeaving events put a spin on the traditional networking process. “What can I do for you?” rather than “What can you do for me?” The results are fantastic. People spend hours trying to involve themselves in others’ needs. To give of themselves first. In traditional networking, you show up to work the room and try to make a few contacts. At a NetWeaving event, all the people in the room are trying to make connections for each other.

NetWeaving is connecting people, and positioning yourself as a resource to others — often on a totally gratuitous basis — just with the belief to know that “what goes around, comes around.” This attitude shift makes you aware of the needs of others and at the same time challenges you to draw on your full range of resource – interest, intelligence, and contacts.

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Bryper's Social Media Top 10

Week 3 – Friday, geriatrician August 31, doctor 2007

1. Lifestreaming
I’m not sure this is a game-changing concept, but aggregating your disparate social media content into a single place certainly can be helpful.

2. Backlash against Scoble
His videos about the future of search have people fired up.

3. A pissed-off Tom Coates.
If you’re preparing a blogger relations campaign, don’t bother pitching him.

4. So why can’t some Americans find their own country on a map?
Should I laugh or cry over Miss Teen South Carolina’s attempt at an answer?

5. 8 out of 10 Americans have heard of blogs
A Marketing Daily study shows the nation is getting better acquainted with blogging

6. The ‘Facebook Undertow’
Mitch Joel blog says quality AND quantity of friendships now matter in social networking

7. The Facebook factor
Jackie Huba writes about the social network’s fast-moving, word-of-mouth power.

8. Twitter
It continues to play an important role in creating and strengthening online and offline connections.

9. PodCamp Boston 2
Still almost two months to go, and we’re closing in on 700 registrants.

10. What’s in your bag?
A clever Flickr meme.

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