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My circle of Twitter pals was abuzz today over the news that two online community/social-media providers — Mzinga and Prospero Technologies — had joined forces as part of a $30 million acquisition (press release).

(In the spirit of full disclosure, I do podcast production and consulting for Mzinga, which also sponsored my last Social Media Breakfast; meanwhile, my day-job employer,, is a Prospero client.)

And in what may have been something of a first — though I can’t be certain — Mzinga took full advantage of Twitter’s conversational nature by holding a virtual press conference there, encouraging and fielding questions not only on the acquisition but also on the possible trend toward consolidation in the online community business.

As it turns out, this clever use of Twitter came to Colin Browning, former self-proclaimed “mad scientist” at Prospero and now director of business development at Mzinga, in the place where many of us are inspired each morning — the shower.

Hear the full story in my audio interview with Colin and Aaron Strout, vice president of new media at Mzinga and host of the We Are Smarter podcast series, below.

And to get a flavor of the conversation that’s been raging on Twitter throughout the day, check out these search query results:

icon for podpress  Bryan Person interviews Mzinga's Aaron Strout and Colin Browning [17:20m]: Play Now | Play in Popup | Download