Bryper.com » Marketing

Twitter, another tool for the new-media toolbox

Bryan — Tue, 13 Feb 2007 11:41:47 +0000

There’s something strangely addictive and alluring about Twitter.

On the surface it’s nothing more than a glorified service for typing short text messages that answer the question “What are you doing?”

Ahh, but dig a little deeper, and the marketing lightbulbs should start buzzing inside your brain:

You can build a network of friends — I’m already up to 24 in a week’s time
You can send and receive messages, including your friends’, from your mobile phone or an instant messenging client — perfect for quickly sending out group messages or status updates, such as for political campaigning)
You can drop linkable URLs into your messages — hello, mobile marketing!
You can private message specific friends
You can add a widget to your blog that displays your latest message (see the sidebar on Chris Brogan.com as an example)

Hey, the corporate world is starting to experiment with Twitter. Maybe you should, too.

Update. Here’s where you can follow me on Twitter: http://twitter.com/bryper

Technorati Tags: Twitter

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Announcing CaseCamp Second Life

Bryan — Wed, 15 Nov 2006 17:01:35 +0000

The speed and cooperation of the social-media world continue to blow me away.

On October 27, I mused in a post on this blog that crayon should organize a CaseCamp in Second Life. As good fortune would have it, it didn’t take long for Kate Trgovac to respond and ask why we couldn’t start organizing the event ourselves, and then ask crayon to provide us with a hosting venue and some additional support.

Smart woman.

Well, it took a brainstorming session over Skype, the thumbs-up from crayon, one internal wiki, and several e-mail threads to settle, but today, just 19 days after my initial post, I’m proud to announce that the first-ever CaseCamp Second Life is officially a go, and will take place in the Crayonville Ampitheatre on Thursday, December 14 at 9:00PM EST (02:00 GMT December 15).

Time for marketers to share their work
CaseCamp Second Life (CCSL) will follow the model established by the “real-world” CaseCamps that have been held throughout Canada this year. CaseCamp is an unconference for marketers that was dreamed up by Toronto’s Eli Singer, and is all about “telling stories. Presenters … share case studies of their work. The goal is to create a commons for discussion, learning and networking between all participants.”

That structure very much applies here. We’re just taking the event globally by using the platform of an online virtual world.

We want presenters!
We need four (4) presenters for CCSL. We’re looking for marketers who have good stories to tell and who are prepared to tell them in Second Life. You’ll need Skype and a Second Life account to present, and we’ll help you with creating that setup if you need it.

Registering for the event
You have until December 9 to register as a participant, and it’s free!

Second Life’s server capacity requires that we cap CCSL at 40 avatars, excluding the presenters and the members of our organizing team. We are expecting that the number of registrants will easily surpass 40, meaning that we will have to employ a random drawing to finalize the participants list.

The organizers
In addition to Kate, Eli Singer and C.C. Chapman from Crayon have also jumped on board to help me organize CaseCamp Second Life. Here’s a little about each of us:

C.C. Chapman — VP new marketing for crayon and host of the Managing the Gray podcast.
Bryan Person — new-media evangelist, blogger, and host of the New Comm Road Podcast
Eli Singer — CaseCamp originator
Kate Trgovac — digital marketer and MyNameIsKate blogger

More information on the registration process and the event itself can be found at our wiki at CaseCampSecondLife.org. You can also search or subscribe to CaseCampSecondLife Technorati posts.

Much more on this event is coming soon … and can’t wait to see you in Second Life on December 14.

Technorati Tags: CaseCampSecondLife, C.C. Chapman, Kate Trgovac, Eli Singer, Bryan Person, crayon, Crayonville, Second Life, digital marketing, new marketing, unconference

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NCR 020: Announcing CaseCamp Second Life

Bryan — Wed, 15 Nov 2006 17:00:20 +0000

CaseCamp Second Life will take place on December 14, 2006. Learn more on this podcast.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Wednesday, November 15, 2006.

Subscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Find us in the iTunes store or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

IN TODAY’S SHOW:

Podcast ID
Voice man Lee Hopkins
Announcement that first-ever CaseCamp Second Life will take place on Thursday, December 14, 2006
Requests to leave us audio feedback on our comment line (number below)
The backstory to CaseCamp Second Life
More about the event

MUSIC: