The five-week online course will cover all of the following:

• Learning about RSS
• Learning to use an RSS reader
• Blog monitoring
• Blogger relations and outreach
• Online social networking

The course begins on Monday, September 10, and there’s still time to register.

All you need to participate is a web browser. Each week’s lecture is asynchronous, too, so it’s not taking place in real time. That means you can jump in any time during the week that is convenient for you.

This webinar is part of the Shel Holtz Webinars series, which is led by Shel Holtz.

Technorati Tags: Shel Holtz Webinars, blogger relations, blogger outreach, RSS

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Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Thursday, August 30, 2007.

Subscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad

MEDIA MONITORING MINUTE

• A word from Sarah Wurrey of CustomScoop, New Comm Road’s sponsor.
• For a free trial of CustomScoop’s ClipIQ Service, visit http://www.customscoop.com/NewCommRoad

NEWS

I recap the inaugural Social Media Breakfast, held at The Pour House in Boston on Wednesday, August 29. You can also check out Social Media Breakfast photos.

I’m teaching an online class at Shel Holtz Webinars called “Monitoring and Participating in Online Conversations.” The class begins on Monday, September 10 and lasts five weeks. It does not take place at a specific time; participate when it’s convenient for you. The class will cover:

• RSS
• Using feed readers
• Blog monitoring
• Joining in the online conversation
• Blogger outreach and blogger relations

Register for the class now at ShelHoltzWebinars.com.

NEW COMM ROAD MAP
Getting the most out of Google Reader

1. Reading posts in list view (river of news)
2. Share posts of interest — including your own — to a public RSS feed
3. Share posts via e-mail with your colleagues
4. Star important posts and those that you want to come back to later
5. Give posts meaningful tags or labels
6. Add meaningful feeds in addition to blogs — keyword searches from Technorati or Google Blog search, Flickr photo streams, Google Reader shared feeds, etc.
7. Take advantage of Google Reader’s shortcut keys
8. Use the Google Trends feature to better manage your feeds

Thanks to everyone who added their Google Reader tips and tricks via the New Comm Road Travelers group in Facebook:

• Joe Thornley – use keyboard shortcuts
• Christopher Penn – share your feeds internally
• Michael Bellina – use tags and stars
• Daniel Cornwall – display your shared feed in a widget on your blog
• Steve Jay – add your Google Reader post into your lifestream
• Ben Digman – use river-of-news style and shortcut keys

Rob Cottingham, did we convince you to switch from Bloglines?

NOTES

• Visit the New Comm Road Travelers group in Facebook.
• This show can also be found on Blubrry.

MUSIC

• From GarageBand.com: Still Holding On, by Rantings of Eva

CONTACT US

• Leave your text and audio comments below this post
• Send us audio files or text e-mails to comments-AT-NewCommRoad.com
• Call us on our comment line: (206) 222-9130

Technorati Tags: Bryan Person, New Comm Road, Social Media Breakfast, CustomScoop, Shel Holtz Webinars, Google Reader, New Comm Road Travelers

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Running time: 18:47

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The webinar is called “Monitoring and Participating in Online Conversations” and is part of the Shel Holtz Webinars series.

Here’s an overview of the webinar:

Let’s face it: People are talking about your organization online. With more than 70 million blogs on the Web, opinionated supporters and critics are having their say right now about the way you run your business and the products and services that you offer. The real questions are: do you know exactly what they’re saying, and when—and how—should you respond to them?

In this Webinar, social media expert Bryan Person will explain the ins and outs of both blog monitoring and blogger relations and outreach, teaching you how to use web-based tools to follow the online conversations that are relevant to your business and industry, and then how to become part of those conversations by developing and cultivating new relationships with bloggers. In this Webinar, you’ll learn:

• Just what that little orange RSS button means
• How to “subscribe” to or manage RSS/web feeds and e-mail alerts that track blog mentions of your organization, your competition, and key industry search terms
• How to identify the most influential bloggers in your industry
• When to jump into online conversations and what to say—and when you should stay silent
• How to build meaningful relationships with relevant bloggers
• The dos and don’ts of blogger relations and pitching bloggers

No applications or downloads are required to participate; all you need is a web browser. Have a look at this video overview of a Shel Holtz Webinar from Shel himself to get a sense of the user interface.

Note that this is an asynchronous webinar, so it doesn’t take place in real time. That means you can jump in at the times that are convenient for you.

You can find complete details on my course at Shel Holtz Webinars.

The webinar costs US $195, and you can register here: “Monitoring and Participating in Online Conversations.”

Technorati Tags: Shel Holtz Webinars, blogger relations, blogger outreach, RSS

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