How to run a successful blogger relations campaign.
Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, May 15, 2007.

Subscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes […]

As the Wall Street Journal rightly points out in its featured technology story today, “How to Be a Star in a YouTube World,” going from amateur to true online superstar requires more than just good talent:
Just as in Hollywood, becoming a hit takes talent, effort, timing and some luck. Sex appeal is just as valuable […]

Libaries and new media. Managing your social media.
Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, May 8, 2007.

Subscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes […]

If Andy Kaufman had been at the Berkman Center for Internet & Society on Thursday night, the 90-minute presentation on Twitter that Jack Hodgson and I led for the Berkman Thursdays Blog Group might well have been condensed into a five-minute lightning talk — leaving us extra time to enjoy the always-important post-meetup food-and-beer session. […]

The Community Show: PodCamp, PR Students Report, Social Media Book Launch, and Bum Rush the Charts
Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Tuesday, April 3, 2007.
Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Tuesday, April 3, 2007.

Subscribe to the New Comm Road podcast. […]

Twitter, social media in politics, and listener feedback galore.
Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Monday, February 19, 2007.

Subscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into […]

There’s something strangely addictive and alluring about Twitter.
On the surface it’s nothing more than a glorified service for typing short text messages that answer the question “What are you doing?”
Ahh, but dig a little deeper, and the marketing lightbulbs should start buzzing inside your brain:

You can build a network of friends — I’m already up […]

A few months ago I was speaking with an HR manager at an agency in New York who was on the hunt for a seasoned PR pro with skills in the social-media space.
My advice to him? Make your pitch by advertising on a podcast, particularly one where the show’s audience is tuned into both social […]

Video blogger extraordinaire Steve Garfield, whom I ran into last night at a meetup of the Web Innovators Group, has a saying that I realy like: “I subscribe to people.”
And I’d suspect that most of us would say the same. While the blogs I read and podcasts I listen to need to offer compelling content […]

Six ways to make the most of Technorati.
Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Wednesday, January 24, 2007.
Subscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Find us in the iTunes store or paste this feed into iTunes […]